Calculate from
$
$
$
Gross Margin
—
of revenue
Gross Profit
—
revenue − COGS
Markup
—
above cost
Net Margin
—
after operating expenses
Industry Benchmarks (Gross Margin)
SaaS / Software70–80%
Consulting / Services60–70%
E-commerce / Retail30–50%
Manufacturing25–35%
Restaurants / Food10–20%
📐 Key difference: Margin = Profit / Revenue × 100 (e.g. 60% margin on $100 sale = $60 profit). Markup = Profit / Cost × 100 (e.g. 150% markup on $40 cost = $60 profit). Same number, different base.